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General Trade
Retail Insights

Rural consumers are rising, with rural FMCG spend in India alone growing from $30 billion in 2016 to $88 - 100 billion by 2025. 


Nearly 60-80% of this retail activity currently occurs at general trade retail outlets.

Rural general trade growth is a huge opportunity for brands, but outlets typically lack digital records -forcing companies to settle for outdated insight solutions and failing to fairly compensate outletsfor providing their data.

Transforming General Trade Insights​

Benefits to Outlets