Rural consumers are rising, with rural FMCG spend in India alone growing from $30 billion in 2016 to $88 - 100 billion by 2025.
Nearly 60-80% of this retail activity currently occurs at general trade retail outlets.
Rural general trade growth is a huge opportunity for brands, but outlets typically lack digital records -forcing companies to settle for outdated insight solutions and failing to fairly compensate outletsfor providing their data.
Transforming General Trade Insights
Benefits to Outlets